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If we are to believe what many martial art clubs tell us then we most definitely need to learn some form of deadly fighting combat skills if we are to survive the threat of a crazy mad axe man that stands on every single street corner waiting 'just' for us.

 

 

We all know that the world can, and often is, a very dangerous place but in an effort to highlight their own self defence or martial art classes some clubs will go beyond just simply advertising what they have to offer and will instead go over the top and instil the idea that unless you are trained in 'their' deadly fighting techniques and are capable of killing someone with a single blow you will not survive the day.

This situation is not just limited to the martial arts community - advertisers do this for everything from buying a car to selling soap powder all the time.

 

Car adverts, for example, will make you think that you will not be happy or successful if you don't buy their brand of car while soap powder adverts will scare you into thinking that your washing machine will blow up unless you use their brand only.

 

So the next time you see an advert for a martial art club, (or an advert for a box of washing powder), that promotes the threat of real danger, just ask yourself - how true is it really?